Hi, thanks for visiting! I’m Hodaka Kajita (or Hodie for short), the author of this site. I was born May 1978 in San Francisco, California. I work for the world’s largest payments technology company in its communications department. I have many  years of communications experience, specializing in writing, editing and project management.

Product Reviews

The crux of this site is to provide you with consumer product reviews. Consumer Fanatics is the culmination of my life-long obsession with buying and trying the latest and greatest consumer product. I’ve always enjoyed discovering all the pros and cons of a product through actual real-world use and letting anyone who might be interested know about it.

Product reviews are not just limited to physical objects; we live in an era where digital is equally as tangible to our daily lives.


I’m rather new to photography, but have thoroughly enjoyed this art form. I started taking it somewhat seriously in early 2014 (when my son was born) with the original Sony α7 mirrorless camera. There’s so much to learn and so much to capture.

Currently, I shoot with a Sony α7R II. My favorite lenses are the Sony Distagon T* FE 35mm f/1.4 ZA and Sony Sonnar T* FE 55mm f/1.8 ZA.

In addition to shooting, I’m really trying to develop my in photo editing with Adobe Photoshop Lightroom, a powerful tool that allows you to further apply your creative vision onto your raw captures. Similar to my photography, my skill level with Lightroom is at a remedial level, but I hope to improve both over time. I believe that like writing, photography also must be edited before being published.


From time to time, I’ll post some form of commentary about…whatever. Many years ago, I was a hyperactive on sports blogs, such as Golden State of Mind (I was actually a contributing editor there for a very brief period). Those sites provided an outlet for me to write and opine on things I thought I was right about (oh, to be young).

These days, I don’t have nearly as much to say, but I’ll get the itch to write about topics I feel strongly about, whether serious, funny or ultimately inconsequential. Sometimes you just need to document when your wife tells you the conga line of commercial airplanes landing at San Francisco International Airport viewed when commuting on South 101 are “hovering” and not actually moving through the air.